Customer Relationship Management
Topics in this course address general principles of customer relationship management including skills, knowledge, attitudes, and behavior.
Principles of Marketing
This course is an introduction to the marketing mix functions and process; identification of consumer and organizational needs; explanation of economic, psychological, sociological, environmental, and global issues.
A description and analysis of the importance of marketing research is also provided.
This course is an exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs.
Principles of Selling
This course is an overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople are included.
Advertising and Sales Promotion
This course covers integrated marketing communications. It includes advertising principles and practices. Emphasis is on multimedia of persuasive communication including buyer behavior, budgeting,and regulatory constraints.