The following year the opportunities started getting bigger. We started a DECA chapter and began using that work for competitive marketing campaign events, (with the businesses permission). The resulting effect was students advancing to the state semi-finals and the building of a marketing program that was slowly growing in capability and scope.
Aside from the business engagement aspect of the program, Southwest Marketing is a capstone with curriculum consisting of five dual-enrollment courses offered to the students of PSJA Southwest ECHS by South Texas College. The five college courses offered through the program are Principles of Marketing, Customer Relationship Management, Public Relations, Advertising & Sales Promotion, and Principles of Sales.